Color Theory for Presentations
- The meanings of colors
- Key principles of the right color scheme in your presentation
- Appropriate color scheme in a PowerPoint presentation
- Business Infographic Template #1
- Business Infographic Template #2
The color scheme is a set of tones used in the presentation. Also, these schemes are important for diagrams and tables, as well as for repainting pictures inserted in slides. Psychologists have long established that colors affect the psycho-emotional perception of things. After all, it refers to senses, not to the logic. When creating a design in a corporate style you need to consider a relationship between the color scheme and the natural perception of a person. Everything should work on the goal to attract attention, cause interest, and evoke the right emotions. When developing graphics, we must act with the understanding that the image created by us must have visual strength and harmony. The value of colors in advertising is enormous. The professionalism of the designer is important components in the success of any project. The way consumers will perceive your products depends on many factors. The layouts and colors of the presentation determine the buyer’s first impression of the product. It can attract or repel, transfuse a sense of calmness and comfort, or excite and disturb. Each one has its own psychological subtext. Also, in different environments, the same color can call different emotions. For example, red spots on white, neutral gray, and bright yellow backgrounds will look different.
The easiest way to develop a good color scheme for presentation is to use black and white plus one primary color. This will help to highlight important information. Such as headlines and accented text, or to include graphic elements such as rulers or a colored background. It’s not difficult to do this successfully. It’s enough to choose one suitable color. Don’t use too many colors, the excess of them reduces the effect of the perception of the presentation.
The meanings of colors
The tones chosen to represent your work can tell a lot about you. But are you sure that the colors you’ve used are the most suitable? The choice of color is not determined only by personal preferences. There are colors that are involuntarily associated with specific industries. For example, blue with marine companies and green with environmental agencies. The question is how to harmonize the desire to associate with a specific industry and the need to differ from competitors. Ultimately, the choice will affect the goals of your company and the image that you create. The special tone can also be used to transmit a special value. There are international standards that determine the meaning of colors:
- red: danger
- orange: warning
- yellow: caution
- blue: notification
- green: security
However, these relationships between a tone and its meaning may have national specifics and should be used with caution. Different sources offer other standard meanings:
- Yellow is bright and stimulating. It increases concentration, improves memory, organizes and promotes quick decision making. It helps to understand new ideas. Yellow is energetic but without aggression. It’s the color of optimism, freedom, openness, mobility, and sociability.
- Orange, in small quantities, awakens thoughts of joy and fun. Orange releases emotions and promotes a good mood. It’s an excellent antidepressant. It helps to bring a burst of vitality and gives an optimistic tone. It’s considered a color of health and creativity.
- Red. Of all colors of the spectrum, red causes the strongest physiological response, the increase in heart rate. Red won’t let you pass, it immediately attracts attention. In nature, red is the color of abundance. It causes strong emotions, which will depend on the situation since it can be the color of love, rage, holiday, or fun. Red represents power, a breakthrough, a will to win. As a rule, it’s chosen by people who always achieve their goals.
- Pink symbolizes joy, youth, kindness, friendliness, and femininity. It can also be said that pink is the color of dreams and hopes, it’s often perceived as feminine. People who prefer pink, as a rule, are dreamy and conscientious, but more delicate, they try to avoid disputes and conflicts. Perfect for the sphere of personal relationships.
- Green is saturated, calm, fresh, gentle, pacifying, and lively. It’s soothing. It symbolizes peace, love, salvation, growth, and harmony. It unites us with nature and helps to be closer to each other.
- Blue is very saturated and very cold. It’s heavy, strict, mysterious, and pure. The first feeling that it evokes is a sense of vigilance. But it’s actually a calming color. It promotes physical and mental relaxation, creates an atmosphere of security and trust.
- Violet is saturated, cold, heavy, calm, and mysterious. It symbolizes wisdom, maturity, and higher intelligence. Violet is easily suppressed by other colors, but the violet color itself is deep and expressive. In large quantities, violet causes melancholy. It’s associated with artistry, great ideas, intuition, and mysticism. It promotes inspiration, compassion, and sensitivity.
- Brown. The color of conservative people who don’t want to change anything. It’s a color of reliability, convenience, endurance, and sustainability.
Key principles of the right color scheme in your presentation
Here are the few key principles that should be observed when choosing a right color scheme for your presentation:
- The colors that you use to design the presentation must match its content. So your listeners will be able to feel the mood of the story that you are going to tell.
- Choose a color scheme that will differentiate you from competitors and correspond to the sphere in which you work. For example, environmental protection organizations most often use green in the design.
- Think about what kind your audience is and choose the colors that are more appropriate for it. If you are preparing a presentation for school children, bright saturated colors will do. If your listeners are business representatives, it’s better to choose the more restrained tone of the presentation.
- If you are preparing a presentation not on behalf of the company, but on your own, choose colors that match your personality. How do you position yourself in society?
Psychologists discovered that the number of colors directly affects the effectiveness of advertising. For advertising purposes, as a rule, it’s customary not to use more than two different colors. But they can be varied due to similar shades, as this creates a sense of color sequence and doesn’t irritate the view. When creating a new presentation, it’s very important to take into account that it may become more successful if you use the correct color scheme. It’s also necessary to take into account the fact that the colors next to each other can intensify or weaken each other. Sometimes a few colors next to each other give a completely unexpected effect. For example, red represents energy, movement, danger, and rage. And black represents mystery and sadness. But the combination of red and black immediately transforms into something spicy and enticing. But the combination of red with another, bright and emotionally saturated color, can look tasteless and annoy the eye. Therefore, all colors should harmonize with each other, balance, but not suppress. The color that should carry the main psychological and emotional message should be the main and dominant.
Appropriate color scheme in a PowerPoint presentation
People expect to see a unique presentation. They saw the standard PowerPoint templates countless times. So it’s best to abandon them. Studies show that the correct use of colors can motivate, convince, and improve understanding. Therefore, more and more speakers resort to the help of professional PowerPoint templates. In such case, the combination of colors has already been thought out by designers. This way your presentation will require a minimum of work and gives you maximum customization capabilities. So, if you have no time to bother with all the nuances, be sure to try them. If you still have to work with the colors yourself, try using the default tones of your brand. Also, think about in what kind of room you will be presenting. In a bright room, the dark text on a light background is better perceived, and in the dark one, on the contrary.
On our site, we offer professional PowerPoint and Keynote templates for various purposes. In the context of this article, I’ll talk about PowerPoint templates for business specifically. If you decide not to create your business presentations from scratch but use ready-made templates instead, we have a lot to offer. All our business templates have professional color schemes already implemented inside. This way you won’t have to dig dipper in the topic of color perception psychology to make first-class presentations for your business. The full list of templates we provide you can view on our site. Now I’ll just give you, as a conclusion, an example of a couple of them.
Unique template for business presentations in PPT and PPTX formats. 7 color schemes, 201 unique slides, 5628 slides in total. 16:9 high resolution. Lots of easily changeable infographics. Fully editable in PowerPoint. Suitable for presenting business research results. This template will help you to effectively connect with your audience in order to fully involve them in the process. So that they can make the right decisions based on the information you really wanted to convey. This template contains pictures that are easily processed by the brain on a subconscious level. This will help to get a large and rapid feedback from your audience.
Universal, fully editable PowerPoint business presentation template in PPT and PPTX formats. This template is a professional and creative solution, perfect for presenting your business ideas. All elements are fully editable, from forms to colors. It features world map, rich infographics, and free stylish vector icons. 189 unique 16:9 Full HD quality slides, 15120 slides in total. All graphic elements are editable. Based on the color palette, it’s easy to change color schemes with just a few clicks. The template, in general, is fully editable (all icons, graphic elements, and infographics are editable). Also has detailed help files.