How to choose the best blogging platform
You might be a student, a businessman (or a businesswoman), a creative person, or a talented cook. Anyway. Someday you can realize you have a lot to share with a people around the world. What’s the best way to do it? Start a blog!
Blogging is such a wide field to express yourself! And as your audience grow, you can become an influencer in your sphere!
Besides you can make some money on your blog by monetizing it.
So where to start? Of course, if you already know the concept of your future blog it’s time to choose a blogging platform! And that might be frustrating, especially if you never been blogging before.
What you have to know about blogging platforms is how can you customize it, monetize it (if it’s possible), if there is support(in case you need it, never know), SEO for certain platform, and features.
You can choose from free platforms (but you still can get money from it) and paid ones. So decide if you wish or can invest in your blog starting it from scratch!
Now I will show you the most popular and useful blogging platforms so you could choose the one that will be the best to start your adventures as a blogger.
So let’s start from
Blogger is one of the first blogging platforms and the name of this platform talks for itself. By the way, it is a blogging platform provided by Google. And you can create your blog within few minutes, as it’s pretty plain and simple platform, good for beginners. More than 46 millions of unique visitors per month visit this platform. Now here you can choose a design for your blog ( there are customizable templates for your needs), choose a background and make your blog look the way you want it to see.
You will get a free domain name at blogspot.com, but also you can buy your personal domain.
If you don’t mind to get paid for the work on your blog, use Google Adsense. It will automatically show an advertisement on your blog so your audience can see it and you earn some money. Another way is to add Youtube videos that are monetized. No need to say it should be your own and quality content.
And to know more about your audience (country, passions and so on) use Google Analytics.
So Blogger.com offers you a free blogging and a cheap domain name, and ability to earn money on advertisement (if you want it to be shown on your blog of course)
If someday you decide to move your blog to another platform, you will be able to move your content, but most likely you will lose your SEO and subscribers.
Have to say it was on top about 10 years ago and now it doesn’t have much new features and updates on this platform.
So what are pros and cons of a Blogger.com?
- it’s free
- you can start your blog within a few minutes
- easy to use especially if you are a newbie
- you have access to HTML code (which gives you more customization options)
- updates and support from Google
- limited storage
- limited themes
- if you don’t have a custom domain, your website name will have a domain name with .blogspot.com extension which doesn’t look professionally
- you cannot self-host and your blog is dependent on Blogger.com offerings
It’s a website from one of the Twitter founders. But instead of Twitter, on Medium you can share long stories. It’s a great place for sharing thoughts and opinions, so it already attracted a wide community of people who consider writing as their niche.
A website has a simple design, and it’s same for all users. So if you prefer visuals. you should consider looking another platform, but if you prefer to read or to write that’s a great place for you.
Lack of search optimization makes this platform not the best choice if you would like to make some money on your blog, so it’s better for personal blogs.
Pros and cons of Medium
- simple interface
- easy to start a blog, just sign up and you can publish already
- typography settings
- you can’t have your own domain
- no plugins and extensions
- no design available
Wix is a website builder, but still, people use it for blogging. It’s good for visuals but blog module is not that configurable and you would need to go through few steps to add it. Wix is powered by HTML5, with drag-and-drop tools.
No design skills are needed to create a beautiful blog and you can show your work in a favorable way, as there video players, photo galleries, animation options and it’s possible to add interactive content. Moreover, you will get a 500 MB of storage and 500 MB of bandwidth in a free version, but in case you need more storage, you can upgrade to a paid version and also it will allow you to use a custom domain name.
Service offers beautiful thematic templates for any taste.
Want to see pros and cons?
- free plan
- more than 500 beautiful designs for any taste
- great support
- drag-and-drop content builder
- a lot of widgets
- free plan has many restrictions
- limited blog customization
- not a dedicated blogging platform
- you will have small control over your content
- Ads on a free plan
You have probably heard at least something about WordPress.It powers more than 27% of blogs in the Internet. Just imagine, it’s more than a quarter!
You will never go wrong with a WordPress for your blog. What makes it so popular? First of all, you own your content! That is a huge benefit, besides that is something not so many platforms would offer you.
It’s a flexible and user-friendly platform. You will be able to choose from a huge amount of free themes and offered about 20,000 of free plugins.
And blog on WordPress.org will look more professional, so pay attention to this platform if you need a professional blog, for example.
See it’s pros and cons below
- you get your custom domain name
- you own 100 % of your content
- over 1.500 free themes
- over 20.000 of free plugins
- full controlled and customizable options
- you put an advertisement as you please
- great support
- upgrades are free
- no hosting included
- you might need some technical knowledge for hosting and you have to download and install software by yourself
- setting up your site for your needs might take you several hours
- you would need to pay for your own web hosting space and domain name of your blog
WordPress.com is a simplified version of self-hosted WordPress.
If you choose WordPress.com instead of WordPress.org, you won’t need to download and install a software, just sign up for an account and you already can post.
Here you can choose a free plan or a paid plan.
Using a free plan allows you to build a blog with limited features with a subdomain name. In this case, WordPress will show it’s ads on your blog and you won’t have any control over it. You can choose from the variety of themes but you won’t be able to customize it for your needs in a free version.
With switching to a paid version you will get a custom domain name and remove ads from your blog.
To be able to monetize your blog you would need to switch to another paid plan which is a bit more expensive.
Let’s see pros and cons
- you can start blogging right after you signed up
- simple to use / no coding or designer skills required
- hosting and subdomain name is included
- no investments needed if you are ok with free version setup
- variety of themes even for a free plan
- no plugins
- you have to pay to get more functionality
- looks not very professional( the name of your website comes with .wordpress in the domain)
- ads on your blog (so they would make money on your blog)you don’t technically own your content
- your blog can be suspended by WordPress at anytime
If you don’t need advanced features and extensions, the purpose of your blog is not a business project, you have to look at Tumblr.
It’s a free blogging platform good for irregular posting.
It enables you to publish short-form content( actually it’s a microblogging platform) quotes, images, GIFs, links and audio. The community of Tumblr doesn’t mind sharing each other’s content.
It provides you with a variety of themes, and you can use HTML code to add your own style to your blog. There also is an app so you can manage your blog using a smartphone.
Here are pros and cons of using Tumblr
- great community as it is a half-social network, half-blog
- free platform
- simple to us
- HTML and CSS access for customization
- more than 1000 themes available
- hosting and subdomain included
- tough to monetize
- limited plugin options
- moving your content to another platform would be difficult
- no extensions
Compare which platform will satisfy your needs. Depending on the concept of your blog and the reason you start a blog you have to know what each of existing platforms offers to users. Try to imagine how you want your blog to look like.
And good luck!